Director of Marketing & Communications

Planet Word
Washington, DC

Planet Word is an interactive museum that brings language to life with unique, immersive experiences for people of all ages.

Established by philanthropist and educator Ann Friedman, the museum resides in the Franklin School, a newly restored National Historic Landmark at the corner of 13th and K Streets, NW, in the heart of Washington, DC. The museum has architecturally significant high-tech and media-intensive exhibits and installations. Opened to visitors in October 2020 during the global health pandemic, the museum quickly developed engaging online public and education programming. Planet Word is still at the earliest stages of growth and development as an organization, working to realize the enormous potential of its exhibits and experiences. They anticipate annual visitorship to the museum to be around 150,000 people.

Planet Word is seeking a Director of Marketing & Communications, who is responsible for strategizing, directing, designing, and implementing effective marketing and identity programs and campaigns across diverse media that convey a strong brand. Using the rich datasets Planet Word has captured since before the museum opened, the successful Director will create a data-driven plan to increase earned media, onsite attendance and digital engagement, and public and industry awareness. The Director reports to the Executive Director and works closely with the museum’s CEO and Founder.

Qualifications include:

  • At least 10 years of experience in marketing and communications leadership, including management/supervisory experience.
  • Background in and passion for language in all its forms and iterations. A playful approach to using words in a sparkling, vivid, original way as befits a museum of words and language.
  • Proven track record in creating and guiding sophisticated communications campaigns, including delivering cogent brand messaging to raise an institution’s profile.
  • Ability to implement, manage, and optimize a cost-effective, multi-channel marketing campaign rooted in data, best practices, and innovative strategy.
  • Proven relationships with national and local media, with demonstrated ability to regularly obtain media coverage; existing relationships with cultural/education/current affairs editors, journalists, and social media influencers is preferred.
  • Proven experience managing vendor relationships, providing clear direction and ensuring quality of work from design, print, communications, social media, or other professionals who may do creative work for the museum.
  • Exceptional writing and editing skills; demonstrated ability to generate compelling and effective copy.
  • Extraordinary verbal communication and presentation skills; ability to effectively and authentically exchange ideas with a broad range of constituents.
  • Excellent interpersonal and diplomacy skills; ability to develop and maintain highly productive working relationships with museum colleagues, Board members, donors, volunteers, contractors, and area marketing partners (BID, hotels, etc.).
  • Ability to prioritize, manage a variety of tasks, and meet deadlines with changing priorities, frequent interruptions, and conflicting deadlines.
  • Ability to work evenings, weekends, and off-site as appropriate.

Development Resources, inc. (DRi) is leading this search for Planet Word.