Jennifer Jones combines a 25-year career in public affairs and corporate communications with non-profit leadership in strategic communications, messaging, branding and marketing, and fundraising. Jennifer’s creative approach translates complex and inaccessible language into compelling and persuasive messages that align with an organization’s business goals and motivate audiences to take action.
Jennifer brings to DRi a suite of services in strategic communications that complement DRi’s resource development offerings. These services include internal and external communications assessments, message development with staff and Board trainings, and development of integrated communications strategies covering both internal and external communications channels. In addition, Jennifer brings to DRi organizational development experience, offering DRi clients expertise in change management and team coaching.
Before joining DRi , Jennifer was Vice President of Communications and Resource Development at Counterpart International, where she built a results-driven communications team. Starting with the development of an organizational “Message Platform,” Jennifer led the efforts to raise Counterpart’s visibility with key audiences through effective, impact-focused storytelling. This work included the launch of a new website, staff and Board message trainings, and integrated social media strategies. Jennifer also led the initiative to build a comprehensive fundraising strategy, including writing Counterpart’s Results that Last Campaign case for support. Utilizing her organizational development expertise, she also facilitated a cross-departmental staff working group to develop Counterpart’s Values Charter.
As Vice President of Communications at the American Forest Foundation, Jennifer led the development of a new message strategy and brand identity for AFF, the American Tree Farm System, and Project Learning Tree. She also led the launch of MyLandPlan.org, an innovative website for woodland owners to improve the management of family forest land.
Jennifer has held executive non-profit leadership positions at National Wildlife Federation, Defenders of Wildlife, and Friends of the Earth, and has served as a consultant to the Virginia Department of Forestry and the Sustainable Forestry Initiative. As founder and CEO of Cardea Communications for more than seven years, Jennifer led multi-year change management initiatives and branding campaigns for organizations including World Resources Institute, the Accreditation Bureau for Engineering and Technology, and Delta Airlines. Jennifer has a Master of Arts in Communications, a Bachelor of Arts in History, and certifications in Organization and Systems Development and Group Process.