General Manager (WUWM 89.7)

WUWM 89.7
Milwaukee, WI

General Manager to lead the most-listened-to public radio station in southeastern Wisconsin (Milwaukee, WI)


WUWM, Milwaukee’s NPR, seeks a General Manager to lead the station in its distribution of in-depth news, thoughtful conversation, and smart entertainment.

WUWM is a vibrant and growing station, with 135,000 listeners, a new state-of-the-art recording and broadcast facility, an expanding digital and community presence, and $4.5M in annual revenue. Its content won 39 awards in 2018 and was filed more than 60 times with national NPR news magazines.

The station’s success has been governed for the past decade by its current strategic plan, WUWM 2020. Building on its financial stability and award-winning journalism, WUWM seeks to explore new revenue streams and program distribution platforms to continue delivering high-quality content in a multi-platform, quickly-changing media environment.

The next General Manager of WUWM will lead this ambitious work. Reporting to the Dean of the University of Wisconsin-Milwaukee College of Letters and Science, the General Manager will direct continuing efforts to establish WUWM as a national model for public media excellence. The GM will direct the development and implementation of WUWM’s strategic vision beyond 2020 for programmatic and business initiatives, sustain a rich organizational culture stepped in community ties, and advance plans to enhance WUWM’s media profile.

The ideal candidate will be an experienced executive with at least ten years of media experience, preferably in public media, journalism, and/or the non-profit sector. The GM will have experience working with multi-platform content development and distribution; a talent for serving as a public representative of an organization; and a record of enthusiastic participation in revenue generation.